Retail Internationalization in China
Format: Print Book
ISBN: 9780230293373
Tax included.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 477
