Competitive Strategies
Format: Print Book
ISBN: 9780230301641
Tax included.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 5374
