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Political Communication in Direct Democratic Campaigns

Political Communication in Direct Democratic Campaigns

H. Kriesi

Format: Print Book

ISBN: 9780230304895

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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 557





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