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Brand Aesthetics

Brand Aesthetics

G. Mazzalovo

Format: Print Book

ISBN: 9780230336735

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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Publication Year: 2012
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 440





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