Empathetic Marketing

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Publication Year: 2012
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 535