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Managing Green Issues

Managing Green Issues

T. Curtin

Format: Print Book

ISBN: 9780230500037

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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Publication Year: 2007
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 474





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