Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 415