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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

T. Melewar

Format: Print Book

ISBN: 9780230543140

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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 435





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