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Luxury Online

Luxury Online

Uché Okonkwo

Format: Print Book

ISBN: 9780230555365

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 739





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