Scenario Planning - Revised and Updated

Scenario Planning - Revised and Updated

Mats Lindgren

Format: Print Book

ISBN: 9780230579194

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 488






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