[eBook] The Religious Dimensions of Advertising

[eBook] The Religious Dimensions of Advertising

Palgrave Macmillan

Format: e-book DRM

ISBN: 9780230601406

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Author: Sheffield, T.
Number of Pages: 190
Language: ENG
Copyright Year: 2006
Remarks: This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.


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