Influencer Marketing

Yesiloglu, Sevil (Editor), Costello, Joyce (Editor)

Format: Print Book

ISBN: 9780367338688

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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

Imprint: Routledge
Language: English
Publication Year: 2021
Format: Paperback
Course Code:MKT558,SUSS