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Digital Marketing: Integrating Strategy and Tactics with Values. A Guidebook for Executives, Managers, and Students 1st Edition

Digital Marketing: Integrating Strategy and Tactics with Values. A Guidebook for Executives, Managers, and Students 1st Edition

READABOOK BY ALKEM

Format: Print Book

ISBN: 9780415716758

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Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.


Imprint: Taylor & Francis
Language: English
Coyright Year:
Course Code: SUSS,MKT360