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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands

W. Zhiyan

Format: Print Book

ISBN: 9781137276346

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3943





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