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Defending Your Brand

Defending Your Brand

T. Calkins

Format: Print Book

ISBN: 9781137278753

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Publication Year: 2012
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 464





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