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Managing Social Media and Consumerism

Managing Social Media and Consumerism

. Rajagopal

Format: Print Book

ISBN: 9781137281913

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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 4532





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