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Evaluation in Advertising Reception

Evaluation in Advertising Reception

S. Bullo

Format: Print Book

ISBN: 9781137350428

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3747





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