Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 4827