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Shaping China’s Global Imagination

Shaping China’s Global Imagination

J. Wang

Format: Print Book

ISBN: 9781137361714

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Publication Year: 2013
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 3894





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