The Butterfly Effect in Competitive Markets

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 5023