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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Matt Hills

Format: Print Book

ISBN: 9781137463319

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3011





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