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Public Relations in China

Public Relations in China

D. Wolf

Format: Print Book

ISBN: 9781137483799

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 312





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