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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

I. Chaston

Format: Print Book

ISBN: 9781137488947

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 4777





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