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Innovation in Luxury Fashion Family Business

Innovation in Luxury Fashion Family Business

E. Giacosa

Format: Print Book

ISBN: 9781137498649

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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3648





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