Scaling the Tail: Managing Profitable Growth in Emerging Markets

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Publication Year: 2015
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 3305