Digital Analytics for Marketing

Digital Analytics for Marketing


Format: Print Book

ISBN: 9781138190689

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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Imprint: Routledge
Language: English
Publication Year: 2018
Format: Paperback
Course Code:MKT542,SUSS

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