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Storytelling in Organizations

Storytelling in Organizations

New Mexico State University

Format: Print Book

ISBN: 9781349311651

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Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 297





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