Cart 0
Football Brands

Football Brands

S. Bridgewater

Format: Print Book

ISBN: 9781349312856

  • Save SGD 6.93
Tax included.
Will not ship until
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 307





We Also Recommend

Taming the Guerrilla in International Commercial Arbitration

Taming the Guerrilla in International Commercial Arbitration
Foresight & Strategy in the Asia Pacific Region

Foresight & Strategy in the Asia Pacific Region

Save SGD 9.53
Commercial Aviation in the Jet Era and the Systems that Make it Possible

Commercial Aviation in the Jet Era and the Systems that Make it Possible

Save SGD 6.06
A Bias Radar for Responsible Policy-Making

A Bias Radar for Responsible Policy-Making

Save SGD 8.66
Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Save SGD 1.62