City Branding
Format: Print Book
ISBN: 9781349317585
Tax included.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 419