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Ethics in Marketing and Communications

Ethics in Marketing and Communications

M. McKinley

Format: Print Book

ISBN: 9781349347513

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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Publication Year: 2012
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 196





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