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International Marketing in the Network Economy

International Marketing in the Network Economy

F. Kohlbacher

Format: Print Book

ISBN: 9781349354085

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Publication Year: 2007
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 355





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