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Ernest Dichter and Motivation Research

Ernest Dichter and Motivation Research

S. Schwarzkopf

Format: Print Book

ISBN: 9781349359554

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 394





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