Cart 0
Brand Engagement

Brand Engagement

I. Buckingham

Format: Print Book

ISBN: 9781349364473

  • Save SGD 7.80
Tax included.
Will not ship until
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 361





We Also Recommend

Taming the Guerrilla in International Commercial Arbitration

Taming the Guerrilla in International Commercial Arbitration
Foresight & Strategy in the Asia Pacific Region

Foresight & Strategy in the Asia Pacific Region

Save SGD 9.53
Commercial Aviation in the Jet Era and the Systems that Make it Possible

Commercial Aviation in the Jet Era and the Systems that Make it Possible

Save SGD 6.06
A Bias Radar for Responsible Policy-Making

A Bias Radar for Responsible Policy-Making

Save SGD 8.66
Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Save SGD 1.62