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The Mindful Marketer

The Mindful Marketer

Lisa Nirell

Format: Print Book

ISBN: 9781349481569

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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 3752





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