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The Luxury Market in Brazil

The Luxury Market in Brazil

C. Diniz

Format: Print Book

ISBN: 9781349492459

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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 238





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