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Taking Down Goliath

Taking Down Goliath

Kevin Ryan

Format: Print Book

ISBN: 9781349495580

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 3927





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