The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Publication Year: 2006
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 273