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Understanding and Profiting from Intellectual Property

Understanding and Profiting from Intellectual Property

D. Yang

Format: Print Book

ISBN: 9781403991720

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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 545





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