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Asian Brand Strategy

Asian Brand Strategy

M. Roll

Format: Print Book

ISBN: 9781403992796

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Publication Year: 2006
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 537





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