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Inside the Multinationals 25th Anniversary Edition

Inside the Multinationals 25th Anniversary Edition

A. Rugman

Format: Print Book

ISBN: 9781403995919

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The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

Publication Year: 2006
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 380





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