The Global Corporate Brand Book
Format: Print Book
ISBN: 9781403996633
Tax included.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 535
