Services Marketing: People, Technology, Strategy (Eighth Edition)
Format: Print Book
ISBN: 9781944659011
Tax included.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Format: Paperback
No of Pages: 800
Imprint: World Scientific (Us)
Publication date: 20160330