Building A World Class Service Organization (Assessment Tool)

Jochen Wirtz

Format: Print Book

ISBN: 9781944659455

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Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

Format: Paperback
No of Pages: 34
Imprint: Ws Professional
Publication date: 20171031
Series: Winning In Service Markets Series

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