Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

Oliver Gassmann

Format: Print Book

ISBN: 9783030097820

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Publication Year: 2018
Imprint: Springer International Publishing
Format: P
Weight (Gram): 308






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