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Marketing and American Consumer Culture

Marketing and American Consumer Culture

Arthur Asa Berger

Format: Print Book

ISBN: 9783319473277

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Publication Year: 2016
Imprint: Springer International Publishing
Format: H
Weight (Gram): 3342





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