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E-Branding

E-Branding

Sergio Zyman

Format: Print Book

ISBN: 9783322869500

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Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen für die individuelle Kundenbindung. Ein Leitfaden für alle, die ihren Geschäftserfolg online nachhaltig verbessern wollen.

Publication Year: 2001
Imprint: Gabler Verlag







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