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Politik im Spot-Format

Politik im Spot-Format

Andreas Dörner

Format: Print Book

ISBN: 9783531154084

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Wahlwerbespots sind eine eigene Form des politischen Marketing. In diesem Sammelband wird die politische Wahlwerbung der Parteien im Fernsehen umfassend und interdisziplinär betrachtet und analysiert.

Publication Year: 2008
Imprint: VS Verlag für Sozialwissenschaften







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