Innovation Performance in the 21st Century

Innovation Performance in the 21st Century

Raphaël Murswieck

Format: Print Book

ISBN: 9783658347604

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Performant business models in the 21st century are characterized by the intelligent integration of soft, human-based aspects on the one hand and technology-based opportunities on the other hand to foster not only economic but also environmental results. Based on a mixed research approach, the presented business innovation model (BIM) shows a practical way in how organizations can lever their cultural human-based potential to increase and manage their innovation performance. The studies reveal cultural determinants supporting innovation performance at the beginning of the process respecting the value aspect by adopting digital technologies and deploying environmentally friendly circular principles within business models to develop more sustainable products and services.

Publication Year: 2021
Imprint: Springer Fachmedien Wiesbaden








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