The Communicating Company

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

Publication Year: 2007
Imprint: Physica-Verlag HD
Format: P
Weight (Gram): 920