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Marketing-Trends

Marketing-Trends

Anja Förster

Format: Print Book

ISBN: 9783834900449

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"Marketing-Trends" stellt die 16 wichtigsten innovativen Marketingkonzepte vor. Es bietet einen Überblick über die aktuellen Trends, erklärt die grundlegenden Ideen und hilft dem Leser, diejenigen Methoden und Erkenntnisse herauszufiltern, die zu seinen Anforderungen passen. Neu in der 2. Auflage: Guerilla-Marketing und Co-Branding. Eine anregende, erfrischende Lektüre!

Publication Year: 2006
Imprint: Gabler Verlag







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